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Anant Goyal · Email design and outreach
Your brand is beautiful. Why aren’t your emails?
From beautifully crafted HTML emails to custom email software and scalable outreach infrastructure, I help businesses design, send and manage better email experiences.
Every email hand-coded and checked in
Gmail
Outlook
Apple Mail
Yahoo Mail
Still sending emails that look like everyone else’s?
A plain email says nothing about who sent it. Same default font, same blue links, same grey wall of text as the ten messages above it. Your product, your voice and the care you put into everything else get lost before anyone reads a word.
- Default fonts and blue linksYour type, colours and logo
- One long block of textA clear order: headline, story, action
- Shrinks to unreadable on a phoneColumns that stack, buttons sized for a thumb
Graphwell · What shipped in November: dashboards that explain themselves
Not just beautiful emails. Everything behind them.
From designing the perfect email to building the software and infrastructure that sends it, I work across the complete email ecosystem.
- 01Design
Beautiful HTML email experiences
Newsletters, launches, welcome emails and templates, designed for your brand and coded for every inbox.
See the email design - 02Build
Custom email software and dashboards
Your own platform for sending, tracking and reporting, shaped around how your team works.
See the software - 03Prepare
Build your email infrastructure before you scale
Sending domains, SPF, DKIM and DMARC, and a warm-up schedule before the first campaign.
See the infrastructure - 04Reach
Scalable outreach and campaign management
Campaigns to thousands of relevant people, with every send managed and tracked.
See the outreach
Email design and development
Every kind of email, designed and coded.
Whatever your business sends, from the first welcome to the last receipt, designed for your brand and coded to work in every inbox. Point at a type to see it.
Lifecycle
Relationships that last
From the first hello to the email that brings someone back.
Automated
Emails that send themselves
Triggered by what people do, and designed as carefully as any campaign.
Service and business
The emails that run a business
Support replies, team updates and the templates your people send every day.
Don’t see yours? If your business sends it, I can design and code it.Tell me about it
Emails that deserve a second look.
A few directions from my email design work. Open any one to scroll the full desktop and mobile versions side by side.
Your own email software. Built around your business.
Need your own email sending platform? I can build custom email software around your business requirements.
Sending, campaigns, tracking and reports in one place, connected to the email provider you choose and shaped around how your team actually works.
How it works
- 01 Connect sending infrastructure
- 02 Create a campaign
- 03 Send emails
- 04 Monitor activity
- 05 Analyse results
What I can build
- Custom sending platforms
- Bulk email sending
- Campaign management
- Tracking and analytics
- Delivery and bounce monitoring
- Reporting dashboards
- Sending domain management
- Automation workflows
- Email provider and API integrations
Build your email infrastructure before you scale.
Warm up your sending infrastructure. Scale your outreach responsibly.
Proper configuration, a steady sending history and close monitoring give your emails the best chance of being trusted by mailbox providers.
- 01
Domain setup
Separate sending domains that keep your main domain's reputation out of harm's way.
- 02
SPF, DKIM and DMARC
Authentication records, so mailbox providers can check that mail really comes from you.
- 03
Sending infrastructure
Mailboxes, daily limits per mailbox, a tracking domain and webhooks for delivery events.
- 04
Warm-up and reputation
Volume that starts small and grows slowly, with bounces, complaints and blocklists watched along the way.
- 05
Campaign preparation
Verified lists, a plain-text version and copy checked before the first send.
- 06
Sending and tracking
Steady daily volumes, with delivery, bounces, replies and complaints tracked for every campaign.
What warm-up does
Warm-up gives a new domain a steady sending history: a few emails a day at first, more each week, while bounces and complaints are watched. It helps mailbox providers learn your pattern and shows when you're ready to send more. It does not guarantee the inbox.
- Custom domain configuration
- Sending domain setup
- SPF, DKIM and DMARC
- Sending infrastructure
- Domain reputation management
- Warm-up schedules
- Bounce monitoring
- Sending health monitoring
- Deliverability optimisation
Reach thousands. Manage every send. Track every campaign.
I help businesses reach thousands of relevant prospects through scalable campaigns, sent from properly configured domains and watched from the first email to the last.
- Your campaignCopy, list, schedule
- Sending domainsThree warmed domains
- AuthenticatedSPF · DKIM · DMARC
- Mailbox providers
- DeliveredBounces caught and removed
Not every email reaches the inbox. Bounces and complaints are tracked from the first send, and lists and volumes are corrected before they hurt the domain.
What a campaign includes
- 01
Campaign setup
Audience, offer, copy and schedule agreed before anything is sent.
- 02
Bulk sending
Thousands of emails spread across warmed domains and mailboxes at steady daily volumes.
- 03
Personalised outreach
Merge fields and per-person subjects and bodies, so each email reads like it was written for one person.
- 04
Sending domain management
Each domain's health, limits and authentication kept in one place.
- 05
Campaign analytics
Sent, delivered, opened, clicked and replied, per campaign and per domain.
- 06
Delivery monitoring
Bounces and deferrals caught early, with volumes adjusted before they hurt a domain.
- 07
Bounce and unsubscribe management
Bounced and unsubscribed addresses removed automatically and never emailed again.
- 08
Campaign optimisation
Subject lines, timing and copy improved from what each campaign shows.
Outreach dashboard
Spring founders campaign
Sending domains
- go.yourbrand.example
- hello.yourbrand.example
- team.yourbrand.example
Authentication
- SPF
- DKIM
- DMARC
All three pass on every sending domain.
Emails sent per day, last 14 days
340 todayDelivery
- Delivered98.2%
- Bounced1.1%
- Spam complaints0.02%
Bounce monitor
- Hard
- 6
- Soft
- 9
6 addresses removed from the list automatically.
Every campaign goes to people it is relevant to, follows the email laws that apply to you and your recipients (such as CAN-SPAM, GDPR or PECR), and includes a working unsubscribe link in every email.
Authentication helps mailbox providers trust your mail, but no setup can guarantee the inbox. Placement also depends on list quality, content, sending volume and how people respond.
Graphwell · What shipped in November
Your emails are part of your brand experience.
- 01
Consistent visual identity
Your colours, type and logo in every send, so people know it is you before they read the sender.
- 02
Better readability
Clear headings, comfortable line lengths and enough space that people finish the email.
- 03
Responsive layouts
Columns that stack, images that scale and buttons big enough for a thumb on a phone.
- 04
Professional presentation
Even spacing and clean alignment that make a small team look as careful as a large one.
- 05
Memorable communication
One strong first screen and one clear action, so the email is remembered and acted on.
- 06
Email-client compatibility
Tables, inline styles and Outlook fallbacks, so the design holds in Gmail, Outlook and Apple Mail.
About Anant Goyal
Designer by thinking. Builder by execution.
I like the whole of a problem, not just the part people see. A good email needs a layout that reads well on a phone, and it also needs a domain that mailbox providers trust, software that sends it on time and a dashboard that shows what happened next.
So I work on both sides. I design interfaces and emails, and I build the products and systems behind them, from an AI content studio to custom software that sends and tracks outreach for a client.
Where I spend my time
- UI/UX design
- HTML email development
- SaaS products
- Custom email software
- Web applications
- Email infrastructure
- Marketing technology
- Product development
From the first idea to the final send.
Six steps for each kind of work, the same for a single email or a full programme.
- 01
Understand the brief
A short call or a written brief: who the email is for, what it should do and what it must include.
- 02
Explore the visual direction
Two or three directions built from your brand: colours, type, imagery and tone. You choose one.
- 03
Design the email
The full email at desktop and phone size, with your real copy, ready for your comments.
- 04
Develop responsive HTML
Hand-coded, table-based HTML with inline styles and fallbacks for Outlook on Windows.
- 05
Test email-client compatibility
Checked in Gmail, Outlook, Apple Mail and Yahoo Mail, on desktop and phone, before you see the final.
- 06
Deliver the final template
Clean HTML and images, ready for Mailchimp, Klaviyo, HubSpot or the platform you already use.
Ready to make your emails look as good as your ideas?
Let’s turn your next email into something worth opening.
Or email me directly