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Email Design

SaaS and technology

Graphwell monthly update

A product newsletter for an analytics app. One lead story, three short features and a dashboard screenshot that stays readable on a phone.

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Graphwell
Subject line
What shipped in November: dashboards that explain themselves
Preview text
Written summaries on every chart, scheduled reports and Slack alerts.
Industry
SaaS
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Graphwell · What shipped in November: dashboards that explain themselves

What’s in it

  1. 01Dark hero with product screenshot
  2. 02Numbered feature list
  3. 03Two cards that stack on phones
  4. 04Outlook-safe button

How it stays email-safe

  • Table layout, 600px wide, with Outlook ghost tables
  • Inline styles, with media queries only as an extra
  • Buttons with VML fallbacks for Outlook on Windows
  • Images with width, height and alt text
  • No scripts, forms or embedded video

One of many directions in Email Design: exploring what’s possible when email meets creativity.

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