Email Design
Grid Goods neo-brutalist sale
A loud sale with thick black borders, hard offset shadows made from borders, a monospace voice and a countdown.
Start from this designOpens the project form with this design noted.
- From
- Grid Goods
- Subject line
- SALE. 40% OFF. NO, REALLY.
- Preview text
- Mugs, prints and stickers. Two days only.
- Purpose
- Promotion and sale
- Industry
- Retail and e-commerce
Grid Goods · SALE. 40% OFF. NO, REALLY.
What’s in it
- 01Stacked headline slab
- 02Bordered product photo
- 03Countdown blocks
- 04Shipping band
How it stays email-safe
- The hard shadow is a thicker right and bottom border, since box-shadow doesn't reach Outlook
- The countdown is the time left when sent, not live
- Table layout, 600px wide, with Outlook ghost tables
- Inline styles, with media queries only as an extra
- Buttons with VML fallbacks for Outlook on Windows
- Images with width, height and alt text
- No scripts, forms or embedded video
One of many directions in Email Design: exploring what’s possible when email meets creativity.
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