Email Design
Morrow Roast welcome
The first email after sign-up for a coffee subscription: three steps to set up, then what arrives at the door.
Start from this designOpens the project form with this design noted.
- From
- Morrow Roast
- Subject line
- Welcome to the club, Sam
- Preview text
- Your first bag ships on Monday. Here's how the club works.
- Purpose
- Welcome
Morrow Roast · Welcome to the club, Sam
What’s in it
- 01Personal greeting
- 02Three-step setup
- 03Two-photo feature row
- 04Brew guide card
How it stays email-safe
- Table layout, 600px wide, with Outlook ghost tables
- Inline styles, with media queries only as an extra
- Buttons with VML fallbacks for Outlook on Windows
- Images with width, height and alt text
- No scripts, forms or embedded video
One of many directions in Email Design: exploring what’s possible when email meets creativity.
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