Email Design
Nightreel new series
A dark, cinematic streaming email: key art for a new series, a row of picks because you watched something, and a continue-watching bar.
Start from this designOpens the project form with this design noted.
- From
- Nightreel
- Subject line
- The Long North starts Friday
- Preview text
- Plus three picks because you watched The Quiet Coast.
Nightreel · The Long North starts Friday
What’s in it
- 01Full-width key art
- 02Play and My list actions
- 03Because you watched row of posters
- 04Continue watching with progress bar
How it stays email-safe
- Built dark by design, so clients that invert colours have little to change
- Posters shrink in their row on phones rather than stacking
- Table layout, 600px wide, with Outlook ghost tables
- Inline styles, with media queries only as an extra
- Buttons with VML fallbacks for Outlook on Windows
- Images with width, height and alt text
- No scripts, forms or embedded video
One of many directions in Email Design: exploring what’s possible when email meets creativity.
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