Email Design
Bloom & Pour video announcement
A new video announced with a thumbnail that links to it, a channel row, a description and chapter timestamps.
Start from this designOpens the project form with this design noted.
- From
- Bloom & Pour
- Subject line
- New video: the 4-minute pour-over
- Preview text
- Twelve minutes, one kettle, any coffee.
Bloom & Pour · New video: the 4-minute pour-over
What’s in it
- 01Channel row with New video label
- 02Thumbnail with play button and duration
- 03Title, meta line and description
- 04Chapter list with timestamps
- 05Watch button
How it stays email-safe
- Video never plays inside the email: the thumbnail and every timestamp link to the video
- The play button is part of the thumbnail image
- Table layout, 600px wide, with Outlook ghost tables
- Inline styles, with media queries only as an extra
- Buttons with VML fallbacks for Outlook on Windows
- Images with width, height and alt text
- No scripts, forms or embedded video
One of many directions in Email Design: exploring what’s possible when email meets creativity.
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