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Email Design

Social-inspired

Founder thread

A founder's four-post thread delivered by email, with the posts joined by a thread line and each post's replies, reposts and likes.

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From
Rowan Vale, Ferncastle
Subject line
What a four-day week did to our team (a thread)
Preview text
Four posts on output, hiring and the meetings we cut.
Industry
SaaS
Open the HTML
Rowan Vale, Ferncastle · What a four-day week did to our team (a thread)

What’s in it

  1. 01Thread intro
  2. 02Four posts with avatar, handle and time
  3. 03Thread line between posts
  4. 04Per-post engagement
  5. 05Read the full thread

How it stays email-safe

  • The thread line is a 2px table cell, so it holds in Outlook
  • Table layout, 600px wide, with Outlook ghost tables
  • Inline styles, with media queries only as an extra
  • Buttons with VML fallbacks for Outlook on Windows
  • Images with width, height and alt text
  • No scripts, forms or embedded video

One of many directions in Email Design: exploring what’s possible when email meets creativity.

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